Mealogic Launches a Food-as-Medicine B2B Platform

There is no doubt that the world would be a healthier place if we all ate our brussels sprouts. But come on. Yuck. And therein lies the dilemma. We don’t always eat what is good for us, we never have, which leads to troubling health outcomes, from obesity to diabetes to all kinds of things.

Ellis Singer McCue gets it. And she thinks she has a solution.

“What if you followed a diet to reach a health goal but the food is truly excellent?” she asked in an interview.

People have been pitching “no really, it tastes good” diet solutions ever since cavemen shared low-cholesterol recipes over campfires. But Singer McCue, the CEO of Mealogic, a white-label food-delivery platform, may have discovered fire.