Early-stage investment firm focused on the evolution of food and consumer health.
We invest in companies that combine strong fundamentals with clear differentiation — products people love, powered by science, culture, and thoughtful execution.
OUR PORTFOLIO
Creatine 2.0 - How a once-niche workout supplement is going mainstream
Once a misunderstood supplement for hardcore 'gym bros', creatine is now a wellness darling with benefits that go way beyond biceps. We explore the science and market trends behind creatine's rise.
Sept 17, 2025
Why Ketones Might Be the Most Underrated Fuel Source Yet
From a military secret to endurance athletes and longevity seekers, ketones are breaking into energy drinks, supplements, and wellness products—are they on track to become a daily essential?
April 09, 2025
Fats, Fads and Facts: Unpacking the Oil Craze
Are seed oils cancelled? Are coconut oil or beef talIow the right replacements? Read on to hear our take, and to learn about some recent oil innovations we’ve had our eye on.
Jan 13, 2025