How A 22-Year-Old Landed The ‘World’s Creamiest Hummus,’ Habiza, On Target Shelves

Not many people take pride in getting straight D’s in high school. But Jonathan Srour, founder of Habiza Hummus, has his own distinct way of seeing things.

He was eager to begin his entrepreneurial journey as quickly as he could, taking his Lebanese great grandmother’s hummus recipe and scaling it for Americans to have a real taste of the Middle East. “Tradition is our innovation,” Srour tells me. “We’re not making hummus; we’re making hoummus.”

After years of unlocking the formula for what the 22-year-old boldly describes on his containers as ‘the world’s creamiest hummus,’ Habiza is about to make its debut on Target shelves up and down the West Coast.