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Great Circle Ventures
Mission
Portfolio
Team
Alumni
Highlights & Insights
Contact
Mission
Portfolio
Team
Alumni
Highlights & Insights
Contact
Chef-Led Brand Ripi Takes Aim at Frozen Pasta Disruption
Portfolio Highlights Jacob Afriat 7/28/25 Portfolio Highlights Jacob Afriat 7/28/25

Chef-Led Brand Ripi Takes Aim at Frozen Pasta Disruption

Upstart, restaurant-inspired brands are reinventing the freezer aisle. Collectively they aim to shift consumer perceptions of the set from cheap, convenient and additive-laden items toward premium, clean-ingredient offerings.

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Premium Pints Go Portable: Luxury Ice Cream Brands Bet On Convenient Formats
Portfolio Highlights Jacob Afriat 7/22/25 Portfolio Highlights Jacob Afriat 7/22/25

Premium Pints Go Portable: Luxury Ice Cream Brands Bet On Convenient Formats

There’s little that captures the heart of American summertime more than licking a half-melted ice cream cone during the twilight hours. Consumers are eager to spend their money replicating that experience, now in a way that aligns with evolving values on what they eat.

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This 'Genius' Brand Just Solved the Biggest Problem With a Jar of Peanut Butter
Portfolio Highlights Jacob Afriat 7/20/25 Portfolio Highlights Jacob Afriat 7/20/25

This 'Genius' Brand Just Solved the Biggest Problem With a Jar of Peanut Butter

Is there anything better than when brands fix our everyday product dilemmas before we even ask them to? Like when Kerrygold started offering butter in stick form, saving us from guesstimating slices from a giant block.

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Molly Baz's Ayoh Raises $4.5M, Launches at Whole Foods Market Nationwide
Portfolio Highlights Jacob Afriat 7/18/25 Portfolio Highlights Jacob Afriat 7/18/25

Molly Baz's Ayoh Raises $4.5M, Launches at Whole Foods Market Nationwide

Ayoh, the line of mayos gone wild founded by New York Times bestselling cookbook author and recipe developer Molly Baz, has raised $4.5 million in its seed round, led by Imaginary Ventures with participation from Lerer Hippeau, Simple Food Ventures, Habitat Partners, and Great Circle Ventures.

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How A 22-Year-Old Landed The ‘World’s Creamiest Hummus,’ Habiza, On Target Shelves
Portfolio Highlights Jacob Afriat 5/12/25 Portfolio Highlights Jacob Afriat 5/12/25

How A 22-Year-Old Landed The ‘World’s Creamiest Hummus,’ Habiza, On Target Shelves

Not many people take pride in getting straight D’s in high school. But Jonathan Srour, founder of Habiza Hummus, has his own distinct way of seeing things.

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Supergut, the Leading GLP-1 Superfood Brand, Accelerates Its Retail Expansion With Nationwide Launch at Target as Sales Surge
Portfolio Highlights Jacob Afriat 10/14/24 Portfolio Highlights Jacob Afriat 10/14/24

Supergut, the Leading GLP-1 Superfood Brand, Accelerates Its Retail Expansion With Nationwide Launch at Target as Sales Surge

Supergut, the only nutrition brand clinically-validated to improve digestive health and curb cravings, is rolling out in Target stores nationwide and online…

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Mealogic Launches a Food-as-Medicine B2B Platform
Portfolio Highlights Jacob Afriat 8/24/24 Portfolio Highlights Jacob Afriat 8/24/24

Mealogic Launches a Food-as-Medicine B2B Platform

There is no doubt that the world would be a healthier place if we all ate our brussels sprouts. But come on. Yuck. And therein lies the dilemma.

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Equii makes foray into pasta category
Portfolio Highlights Jacob Afriat 8/13/24 Portfolio Highlights Jacob Afriat 8/13/24

Equii makes foray into pasta category

Equii, the protein food technology startup specializing in complete protein solutions, has made its foray into the pasta category with the launch of two boxed varieties: macaroni and cheese and rigatoni.

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Searching for the Next Hot Cooking Oil? It Could Be From Algae
Portfolio Highlights Jacob Afriat 7/23/24 Portfolio Highlights Jacob Afriat 7/23/24

Searching for the Next Hot Cooking Oil? It Could Be From Algae

Some companies are offering a new niche entry that they say could be a contender: cooking oil made from microscopic algae.

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A New Startup Wants to Turn the Sugar You Eat Into Fiber
Portfolio Highlights Jacob Afriat 3/7/24 Portfolio Highlights Jacob Afriat 3/7/24

A New Startup Wants to Turn the Sugar You Eat Into Fiber

We all know that too much sugar is bad for us. It can lead to weight gain, obesity, type 2 diabetes, and heart disease. But it’s hard to avoid

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EQUII Announces Partnership with Bridor to Revolutionize Artisanal Bakery with Complete Protein Baked Goods
Portfolio Highlights Jacob Afriat 3/7/24 Portfolio Highlights Jacob Afriat 3/7/24

EQUII Announces Partnership with Bridor to Revolutionize Artisanal Bakery with Complete Protein Baked Goods

EQUII, the pioneering complete protein foodtech transforming the nutritional value of bread, has today announced its partnership with Bridor…

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California Cultured Joins Forces with Japanese Chocolate Giant Meiji for Cell-Based Cocoa Products
Portfolio Highlights Jacob Afriat 3/7/24 Portfolio Highlights Jacob Afriat 3/7/24

California Cultured Joins Forces with Japanese Chocolate Giant Meiji for Cell-Based Cocoa Products

US startup California Cultured will see its cell-based cocoa incorporated in products by Japanese chocolate giant Meiji…

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