Molly Baz's Ayoh Raises $4.5M, Launches at Whole Foods Market Nationwide

GOLDEN, Colo., June 18, 2025 /PRNewswire/ -- Ayoh, the line of mayos gone wild founded by New York Times bestselling cookbook author and recipe developer Molly Baz, has raised $4.5 million in its seed round, led by Imaginary Ventures with participation from Lerer Hippeau, Simple Food Ventures, Habitat Partners, and Great Circle Ventures. Just six weeks after closing the raise in December 2024, Ayoh secured a nationwide Whole Foods Market rollout—a major milestone that underscores the brand's early momentum and market appeal.