This 'Genius' Brand Just Solved the Biggest Problem With a Jar of Peanut Butter

Is there anything better than when brands fix our everyday product dilemmas before we even ask them to? Like when Kerrygold started offering butter in stick form, saving us from guesstimating slices from a giant block. Or when Pam came out with a nonstick spray made specifically for air fryers, so we could stop ruining our appliances every time we tried to crisp something up. Even the age-old forgot-to-thaw-the-Thanksgiving-turkey dilemma has seen a smart fix, thanks to some thoughtful innovation.

We have to say, these considerate fixes make us feel seen. And we can’t help but grow more loyal to the brands that go the extra mile to make life in the kitchen easier.