Premium Pints Go Portable: Luxury Ice Cream Brands Bet On Convenient Formats

There’s little that captures the heart of American summertime more than licking a half-melted ice cream cone during the twilight hours. Consumers are eager to spend their money replicating that experience, now in a way that aligns with evolving values on what they eat.

That will always include indulgence, but through real, simple ingredients, clearly evident beyond the frosted doors of the novelty ice cream set, known for its convenient, single-serve formats.

The subcategory does look different than in previous generations–modern brands taking away shelf space from its legacy competitors. Modern brands who not long ago were most known for their premium pints of ice cream one door over. Premium, not necessarily in price point, but in their exceptionally high butterfat contents, beyond 10%.